Giant Bicycles

By: KimLeo - Published: Jan 31, 2012 • References: youtube
Giant Austrailia’s "Everyday Rider Sponsorship" created by Leo Burnett Melbourne asked everyday riders (just like you) to act as spokespeople for the brand during the 2011 Tour de France. The video shows how Leo Burnett Melbourne opened up their sponsorships and produced a winning campaign.

Client: Giant Bikes Australia
Agency: Leo Burnett, Melbourne
Campaign: "Everyday Rider Sponsorship"
Production: Liquid Creations
Director: Dave Schmidt
Director: Marcus Flack
Executive Creative Director: Jason Williams
Copywriter: Sarah McGregor
Art Director: Justin Nagorcka
Sound: Final Sound Stats for GIANT “Everday Rider Sponsorship” Case Trending: Older & Chilly
Research: 225 w
Interest: N/A minutes
Concept: Giant Bicycles
Related: 33 examples / 25 photos
Segment: Males, 12-55+
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