Here's a cool viral marketing campain to protest against air pollution. In short, it's a giant air-balloon fixed to a car's mufler. The balloon looks like a giant smoke cloud, which drives home the point that pollution ruins the environment.
If you have more information about this campaign, please leave a comment!
Implications - This is a very bold kind of marketing push with a visceral approach to connecting with consumers. Anyone who saw a campaign like this would have a hard time remaining unaffected, indifferent or apathetic. Companies looking to make a bold impact on their target demographic should definitely take note of this provocative advertising effort and the effect that it will ultimately have.
Stats for Giant Air Bags
Trending: Older & Mild
Research: 6,494 clicks in 471 w
Interest: 3.3 minutes
Concept: Giant Air Bags
Related: 44 examples / 34 photos
Segment: Neutral, 18-35
Comparison Set: 16 similar articles, including: 40 dynamic outdoor billboards, botanical stencil tattoos, and flexible e-paper displays.
Giant Air Bags
More Stats +/-
Botanical Stencil Tattoos
40 Dynamic Outdoor Billboards
Flexible E-Paper Displays
Health-Oriented Device Holders
Automated Reporting Startups