Anti-Pollution Campaign

By: matasse - Published:   Updated: Apr 25 2011 • References: &
Here's a cool viral marketing campain to protest against air pollution. In short, it's a giant air-balloon fixed to a car's mufler. The balloon looks like a giant smoke cloud, which drives home the point that pollution ruins the environment.

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Implications - This is a very bold kind of marketing push with a visceral approach to connecting with consumers. Anyone who saw a campaign like this would have a hard time remaining unaffected, indifferent or apathetic. Companies looking to make a bold impact on their target demographic should definitely take note of this provocative advertising effort and the effect that it will ultimately have. Stats for Giant Air Bags Trending: Older & Mild
Traction: 6,182 clicks in 414 w
Interest: 4 minutes
Concept: Giant Air Bags
Related: 61 examples / 47 photos
Segment: Neutral, 18-35
Comparison Set: 22 similar articles, including: candid supermodel editorials, girl-targeted science kits, and eccentric roadkill food trucks.