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Anti-Pollution Campaign

By: matasse - Published: Apr 17, 2007   Updated: Apr 25 2011 • References: 20to20.org & 20to20.org
Here's a cool viral marketing campain to protest against air pollution. In short, it's a giant air-balloon fixed to a car's mufler. The balloon looks like a giant smoke cloud, which drives home the point that pollution ruins the environment.

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Implications - This is a very bold kind of marketing push with a visceral approach to connecting with consumers. Anyone who saw a campaign like this would have a hard time remaining unaffected, indifferent or apathetic. Companies looking to make a bold impact on their target demographic should definitely take note of this provocative advertising effort and the effect that it will ultimately have. Stats for Giant Air Bags Trending: Older & Mild
Research: 6,494 clicks in 471 w
Interest: 3.3 minutes
Concept: Giant Air Bags
Related: 44 examples / 34 photos
Segment: Neutral, 18-35
Comparison Set: 16 similar articles, including: 40 dynamic outdoor billboards, botanical stencil tattoos, and flexible e-paper displays.