Old School Chillers
Designed by the genius himself, Gary Garay, we can't help but chuckle at the idea of seeing people eating these on the beach. You can buy a Ghetto Pops out of the Desert Eskimo cart and when you do, you will always know that West side is the best side.
Implications - Products that are up against big competitors need to come up with a unique way to market their product. By turning traditional products and modifying them to stay in tune with pop culture, ideas such as Ghetto Pops, will be popular as they have a unique twist that attracts buyers.