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These Getty Stock Images Ads Show How to Accomplish Masterful Storytelling

By: Laura McQuarrie - Published: • References: adeevee
These funny ads for Getty stock images are set up with scenarios where someone is getting into trouble and they need some kind of excuse to help them out of a bind.

The situations include things like a little boy who has broken a vase, a girl who is sneaking home after curfew, a driver getting a ticket and a guy who has arrived late to work. In each of these unfavorable situations, there's a big game show-style wheel that's being spun, landing on an image that could provide a legitimate story to remedy these situations. The ads by Venezuela's Publicis agency are a brilliant way to demonstrate how easy it is to "Tell any story you want," whether that's blaming the bad stuff on a ghost, a runaway bride or an alien abduction. Stats for Creative Excuse Ads Trending: This Quarter & Buzzing
Traction: 1,526 clicks in 12 w
Interest: 1.5 minutes
Concept: "getty Stock Images"
Related: 60 examples / 46 photos
Segment: Neutral, 18-55
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