These funny ads for Getty stock images are set up with scenarios where someone is getting into trouble and they need some kind of excuse to help them out of a bind.
The situations include things like a little boy who has broken a vase, a girl who is sneaking home after curfew, a driver getting a ticket and a guy who has arrived late to work. In each of these unfavorable situations, there's a big game show-style wheel that's being spun, landing on an image that could provide a legitimate story to remedy these situations. The ads by Venezuela's Publicis agency are a brilliant way to demonstrate how easy it is to "Tell any story you want," whether that's blaming the bad stuff on a ghost, a runaway bride or an alien abduction.
Stats for Creative Excuse Ads
Trending: Older & Average
Research: 1,796 clicks in 95 w
Interest: 1.5 minutes
Concept: "getty Stock Images"
Related: 60 examples / 46 photos
Segment: Neutral, 18-55
Comparison Set: 22 similar articles, including: disturbing emoticon driving ads, hilarious football fan photography, and literary adventure ads.
Creative Excuse Ads
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