The Getty Images Watermark Project Tweaks Annoying Feature

By: Vivian Lau - Published: May 14, 2012 • References: gettyimages & fastcocreate
The infamous Getty Images watermark, slapped intrusively on any of their released photographs, has been remodelled through the recent Getty Images Watermark Project.

Deemed to be a form of brand marking representative of an different age (one less digitalized and accessible), Getty Images opted to redesign their watermark. Now positioned as more consumer conscious, they certainly pleased a crowd of people in a modern, relevant and effective way. The new watermark features a catalogued image number (easily searchable online) as well as a space to credit the artist. It is featured in the form of a grey box, similar to an art gallery label, and is so crucially set further to edge of the photograph.

Getty Images has boosted its reputation from irritating to contemporary. Stats for Corporate Correction Campaigns Trending: Older & Chilly
Research: 405 clicks in 207 w
Interest: 0.9 minutes
Concept: Getty Images Watermark Project
Related: 60 examples / 46 photos
Segment: Neutral, 12-55
Comparison Set: 22 similar articles, including: child chalk fantasies, fashiontography exhibitions, and vibrant office interiors.