The infamous Getty Images watermark, slapped intrusively on any of their released photographs, has been remodelled through the recent Getty Images Watermark Project.
Deemed to be a form of brand marking representative of an different age (one less digitalized and accessible), Getty Images opted to redesign their watermark. Now positioned as more consumer conscious, they certainly pleased a crowd of people in a modern, relevant and effective way. The new watermark features a catalogued image number (easily searchable online) as well as a space to credit the artist. It is featured in the form of a grey box, similar to an art gallery label, and is so crucially set further to edge of the photograph.
Getty Images has boosted its reputation from irritating to contemporary.
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Concept: Getty Images Watermark Project
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Segment: Neutral, 12-55
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