The Getty Images Lean In collection shows us that the world of stock photography is moving away from antiquated, female cliches. You know the type of stock photo I'm talking about: it's always a single woman, usually sitting alone, looking deliriously (and I mean deliriously) happy, while her fork hovers overtop of a salad, almost as though she's going to take an actual, real-live bite (spoiler alert: she doesn't). I mean, I like salad as much as the next girl, but there's no way anyone is getting that excited over a plate of leafy greens. The prevalence of these ridiculous types of images lead to them being compiled in a satirical blog titled 'Women Laughing Eating Salad.'
Today is a lucky day for carnivorous women everywhere; salad is out, and competence is in. The collection, which is a collaboration with Facebook COO and Lean In founder Sheryl Sandberg, features alternative portraits of women. You know. Doing real things. Other than pretend to eat salad.
Pam Grossman, Director of Visual Trends at Getty Images, told CNN that "We believe that showing more pictures of females with technical skills can help play a part in normalizing these images and promoting them in real life." Amen to that!
Stats for Empowering Stock Photography
Trending: Older & Mild
Research: 276 clicks in 96 w
Interest: 0.5 minutes
Concept: Getty Images Lean In
Related: 99 examples / 76 photos
Segment: Females, 18-55
Comparison Set: 36 similar articles, including: belting feminism psas, cheeky feminist photography, and satirical 50s-inspired portraits.
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