WeightWatchers and Getty Images Collaborate for This Promotion

By: Jamie Danielle Munro - Published: Mar 28, 2014 • References: incredible.weightwatchers.au & creativecriminals
WeightWatchers and Getty Images have teamed up for an unlikely collaboration. The two companies are using their strengths to create a crowdsourced campaign that allows people to create their own videos to "Awaken Your Incredible."

By using the free footage found through Getty Images, WeightWatch users can make their own video to promote their own incredible selves. This is a great campaign to promote self-esteem among people, and also show the power of Getty Images. Most would not expect a collaboration between these two companies, but the concept works surprisingly well. Getty Images is given publicity, and WeightWatchers receives free videos made by happy clients. It's a win-win situation for both companies involved, as well as participants. Stats for Crowdsourced Movie-Making Campaigns Trending: Older & Mild
Research: 321 clicks in 112 w
Interest: 0.5 minutes
Concept: Getty Images
Related: 72 examples / 55 photos
Segment: Females, 18-55+
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