MTV's 'Get Yourself Tested' Campaign Targets a Young Audience

By: Jana Pijak - Nov 21, 2016
References: npin.cdc.gov & itsyoursexlife
'Get Yourself Tested' is a sex education campaign launched by the "American College Health Association, Kaiser Family Foundation, National Coalition of STD Directors, MTV, and Planned Parenthood Federation of America."

Centered around STD and HIV awareness, the campaign can be accessed on MTV's 'It's Your Sex Life' web page that is designed to help the network's Millennial and Gen Z users gain access to testing resources in their area. Additionally, those visiting the platform can access tips and information regarding topics like sex education, relationships, pregnancy and LGBTQ issues. Inviting users to take control of their sex life, this platform also shares an illustrated guide to STDs, shows how one can talk to their partner and even features a live chat option for those needing support or someone to talk to.

In addition to getting access to Get Yourself Tested resources through MTV's website, users can also show their support for World Aids Day initiatives or learn about different contraceptive options that will best fit their lifestyle.