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Kleenex Watched Social Media and Sent Out Get Well Kits

By: Laura McQuarrie - Published: • References: smoyz & wearesocialmedia.gr
When you’re sick, there’s nothing quite like receiving a get well kit to make you feel better.

For its ‘Feel Good’ campaign, Kleenex and Israeli agency Smoyz tracked people who had posted a Facebook status about being sick and simply sent them a personalized care package, complete with a personal message sending thm well wishes and things to make them feel better. After contacting a friend for the address of the sick individual, Kleenex had the surprise care packages couriered within one to two hours.

Aside from being a truly heartwarming way to reach out to people, there’s something astounding about the Feel Good campaign — Kleenex noted that of the 50 kits they sent out, 100% of people posted a picture of the kit on Facebook to express their gratitude. Stats for Personalized Sickness-Curing Campaigns Trending: This Year & Buzzing
Traction: 1,125 clicks in 41 w
Interest: > 3 minutes
Concept: Get Well Kit
Related: 56 examples / 43 photos
Segment: Neutral, 12-35
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