Diet Coke's Girl's Night Launched the Get the Gang Back Together Campaign

By: Laura McQuarrie - Mar 22, 2017
References: coca-cola & eventmagazine
To celebrate the launch of its new Get the Gang Back Together campaign and the introduction of Holly Willoughby as its new brand ambassador, Diet Coke staged a girl's night in event at London’s Athenaeum Hotel.

The Diet Coke Penthouse welcomed some of the biggest fashion and media influencers in the UK and treated them to a Diet Coke bar, a fashion illustration station, the Diet Coke Glam Room for manicures and makeovers and giant balloon decorations that spelled out "FRIENDS."

In the year ahead, Willoughby will be putting a spotlight on celebrating female friendships. As part of the Get the Gang Back Together campaign, a competition is being held to give a winner the chance to stay at the upscale penthouse suite with a group of friends.