Foul smells are a nuisance that people try to eliminate from their homes and public spaces, which is where the White Odor will come in handy, getting rid of odors without harsh perfumes.
Similar to the concept of white noise, the white odor is developed using a plethora of components that help confuse your smell receptors so you can't focus on one fragrant note more than another. Essentially, there are so many different scents in play that, when combined, they cancel each other out to create a completely neutral odor.
The concept is credited to scientists based out of Israel, who have painstakingly combined countless scents to perfect solution to get rid of odors.
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The White Smell Can Get Rid of Odors Fast Without Any Scent at All
Published: Nov 24, 2012 • References: io9