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Bianca Bartz
Get A Text From Orlando or Sienna - Global Cool Campaign (VIDEO)
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Gents, how would you feel if you got a text from the sexy Rosario Dawson? Girls, imagine being able to brag to your friends that Orlando Bloom just messaged you. Well, you can start swooning!
The studdly Pirates of the Caribbean star helped launch the Global Cool campaign in an effort to bring awareness about global warming to the public. “One by one, tonne by tonne” is the slogan of choice for the campaign that lets the environmentally-conscious, celebrity-obsessed among us receive text messages from the stars. For $5 a month, celebrities and rock stars (including the Scissor Sisters, Josh Hartnett, Rosario Dawson, Kate Bosworth, Sienna Miller and Leonardo DiCaprio) will send you tips on how to reduce your carbon footprint.
Using celebs to help market their campaign really boosts the advertising value of Global Cool. They’re not the first company to do it, and they certainly won’t be the last.
To sign up, visit www.global-cool.com
Global Cool believes that professional communicators are best equipped to deliver essential messages to a vast, if not global, audience.
Over the next 12 months - and the subsequent nine years of Global Cool's scheduled initiative - a large number of household names will be creating and contributing to our exclusive programming. That is programming solely focused on publicising the solutions to climate change.
Global Cool is not a celebrity campaign that massages and promotes the egos of a small group of individuals. The involvement of some of the biggest names in music and cinema is a collective response from the entertainment industry to face and confront the burgeoning threat of global warming.
Global Cool is very aware of how tiresome a bunch of rock stars and movie actors can appear when trying to tell the public how to run their lives. The initiative also realises that autocue delivered statements and spoon-fed statistics do not a credible or successful campaign make. Therefore all talent invited to engage in the Global Cool cause have either been on the carbon reduction journey for some time or have recently, and actively, begun this process. All supporters Global Cool will have access to the vast knowledge of our highly skilled Carbon Coaches to monitor and maintain their carbon reduction journeys.
(globalcool)
Via: globalcool
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