#1 in Trends Become a Trend Hunter:   Login or Join Now
Trends Logo
   ALL    Tech    Fashion    Sex    Pop Culture    Celebs    Ads    Business    Eco    Art & Design    Life    Luxury    Science    Bizarre   More [+/-]
Bianca BartzBianca Bartz
4,469 Trends
15,774,000 Views
3,530 Comments

SUBSCRIBE
Twitter Trends
Facebook Trends
Trend Report Newsletter
Trend Hunter TV
Trend Hunter Mobile
Trend Hunter RSS


Get A Text From Orlando or Sienna Edit
Global Cool Campaign


Digg this TrendStumble this TrendShare this TrendEmailthis TrendEmbed This TrendShare This Trend




Embed: The Latest Trends

Customize & Build Your Widget



Embed: This Video
Embed Video:
Customize Widget


Get A Text From Orlando or Sienna - Global Cool Campaign (VIDEO)
Global Cool Campaign
Published: Aug 9, 07
Views: 3,569

Gents, how would you feel if you got a text from the sexy Rosario Dawson? Girls, imagine being able to brag to your friends that Orlando Bloom just messaged you. Well, you can start swooning!

The studdly Pirates of the Caribbean star helped launch the Global Cool campaign in an effort to bring awareness about global warming to the public. “One by one, tonne by tonne” is the slogan of choice for the campaign that lets the environmentally-conscious, celebrity-obsessed among us receive text messages from the stars. For $5 a month, celebrities and rock stars (including the Scissor Sisters, Josh Hartnett, Rosario Dawson, Kate Bosworth, Sienna Miller and Leonardo DiCaprio) will send you tips on how to reduce your carbon footprint.

Using celebs to help market their campaign really boosts the advertising value of Global Cool. They’re not the first company to do it, and they certainly won’t be the last.

To sign up, visit www.global-cool.com

Global Cool believes that professional communicators are best equipped to deliver essential messages to a vast, if not global, audience. Over the next 12 months - and the subsequent nine years of Global Cool's scheduled initiative - a large number of household names will be creating and contributing to our exclusive programming. That is programming solely focused on publicising the solutions to climate change. Global Cool is not a celebrity campaign that massages and promotes the egos of a small group of individuals. The involvement of some of the biggest names in music and cinema is a collective response from the entertainment industry to face and confront the burgeoning threat of global warming. Global Cool is very aware of how tiresome a bunch of rock stars and movie actors can appear when trying to tell the public how to run their lives. The initiative also realises that autocue delivered statements and spoon-fed statistics do not a credible or successful campaign make. Therefore all talent invited to engage in the Global Cool cause have either been on the carbon reduction journey for some time or have recently, and actively, begun this process. All supporters Global Cool will have access to the vast knowledge of our highly skilled Carbon Coaches to monitor and maintain their carbon reduction journeys. (globalcool)

References:  globalcool

Filed In:  celeb products celebs commercials eco internet life lifestyle marketing phones pop culture print science tech








Reactions

FOUR WAYS TO REACT: vote, favorite, add more examples of Get A Text From Orlando or Sienna or comment about Global Cool Campaign.


TREND HUNTER
is the world's largest trend spotting and cool hunting community. It is an explosion of cool trends and ideas, fueled by a global network of trend spotters and cool hunters. By tracking the evolution of cool, Trend Hunters stimulate creativity and generate breakthrough ideas.

About Us   Trends   Trend Reports   Tools   Store   RSS (98 Flavors)   Innovation Keynotes   Exploiting Chaos   Terms of Use   Tips / Contact     Join
0.4946 - Hosted by web1
Trends and Content Copyright © TREND HUNTER Inc. All Rights Reserved.
Get A Text From Orlando or Sienna