This Commercial for Hornbach Speaks to DIY's Sense of Accomplishment

By: Riley von Niessen - Oct 18, 2016
References: vimeo & adweek
Hornbach, a German home improvement company, created a humorous commercial with the help of Heimat, an ad agency.

In order to make clear the need that many have for its services, the German home improvement company focused on a man who adamantly believes that he's able to compete a complicated home project on his own. He begins in his own backyard, where he attempts to dig a pond into his yard, however he's quickly transported to a sunny mountain, where he walks in the buff with confidence.

As he takes the first swing into the ground, he takes a fall down a steep hill, scraping against grass, rocks, wood in a painful manner and finally falls into a muddy pond at the end of it all -- with his smile never faltering.