The New GEO Collection Was Paired with a Space-Inspired Editorial

By: Riley von Niessen - Nov 3, 2016
References: geomerch.store & hypebeast
For the new GEO collection, the fashion label continues to imbue high-end apparel with remarkable graphics that are sure to get its wearer noticed.

In order to promote its latest styles, the brand released a lookbook that it dubbed 'Low Earth' -- which speaks to the galactic elements it consistently draws from. As the designer of the 2016 Fall/Winter GEO collection explained, "The imagery is paired up with cutaways of the Apollo 11 mission, first manned mission to the moon."

In doing so, the brand is able to show where its inspiration came from in a more direct manner -- prompting consumers to get a better understanding of the creativity that played into the designs.