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Speedometer-Embedded Watches

The Genie 03 Mechanical Watch Strays Away from Traditional Timepieces

— January 20, 2015 — Fashion
The Genie 03 is a fabulous new watch, developed by Breva, that is fitted with its very own pop-up speedometer. While this function wouldn't raise many eyebrows if the watch in question was a smartwatch -- GPS has been around for ages now -- it's pretty impressive when you consider that the Genie 03 is a completely mechanical, traditional watch with gears and springs and no GPS.

The speedometer, which raises about half an inch above the watch's face when engaged, uses the speed of wind to determine the speed at which the wearer is running, riding or driving. This is done using a spinning set of Robinson cups located just below the display dial.

Those interested in tracking their activity while remaining stylish will appreciate this watch design.
Trend Themes
1. Speedometer-embedded Watches - Disruptive innovation opportunity: Incorporating traditional mechanical watches with advanced tracking capabilities, merging style and functionality.
2. Pop-up Speedometer Technology - Disruptive innovation opportunity: Integrating pop-up speedometers in various fashion accessories and consumer electronics for real-time tracking of physical activities.
3. Mechanical Watches with Advanced Features - Disruptive innovation opportunity: Enhancing traditional mechanical watches with additional functionalities like speed tracking to appeal to tech-savvy consumers.
Industry Implications
1. Luxury Watch Industry - Disruptive innovation opportunity: Incorporating advanced features like pop-up speedometers in luxury watch designs to attract modern consumers.
2. Fashion Accessories Industry - Disruptive innovation opportunity: Expanding the range of fashion accessories with integrated pop-up speedometer technology for activity tracking and style.
3. Consumer Electronics Industry - Disruptive innovation opportunity: Integrating speedometer technology in consumer electronic devices for activity monitoring purposes, blurring the lines between fashion and technology.
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