Genghis Khan to get Brand Protection |
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Genghis Khan is now a brand. In fact, the Mongolian parliament has created a law that enables the government to use Genghis Khan as a liscensed brand and image. His empire may have vanished 700 years ago, but his brand is very much alive. Genghis Khan Vodka will be one of the first extensions of his brand.
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 It seems like anything can be branded -- even long-dead tyrants. But this might actually be a smart business move.By: Nigel Goodwin on May 30, 07 | 72 Trends | 15 Comments |
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