Indiegogo Launched 'Generosity' for Nonprofits & Social Causes
Christopher Magsambol — October 26, 2015 — Social Good
References: learn.generosity & venturebeat
Crowdfunding website Indiegogo recently released 'Generosity,' a standalone crowdfunded website dedicated to nonprofit projects and social causes. Initially, Indiegogo Life was a platform within the website that appealed to altruism, and raised money for medical expenses and personal causes. Generosity is an extension of that earlier project, and marks the site's first standalone affiliate.
The projects that are live on Indigogo Life will be seamlessly transitioned to Generosity. Users and backers will see a similar layout and user-friendly interface. The platform is open to all nonprofits and has partnered with numerous organizations like, 'Positive Planet,' for Syrian refugees and The Leukemia and Lymphoma Society.
Although immensely popular, Indiegogo has faced competition from Kickstarter, which essentially offers the same service. Generosity however, is solely focused on charitable causes, which is something that can further differentiate Indiegogo from its competition.
The projects that are live on Indigogo Life will be seamlessly transitioned to Generosity. Users and backers will see a similar layout and user-friendly interface. The platform is open to all nonprofits and has partnered with numerous organizations like, 'Positive Planet,' for Syrian refugees and The Leukemia and Lymphoma Society.
Although immensely popular, Indiegogo has faced competition from Kickstarter, which essentially offers the same service. Generosity however, is solely focused on charitable causes, which is something that can further differentiate Indiegogo from its competition.
Trend Themes
1. Nonprofit Crowdfunding - Disruptive innovation opportunity: Develop a specialized crowdfunding platform catering specifically to nonprofit organizations, offering unique features and benefits tailored to their needs.
2. Social Cause Crowdfunding - Disruptive innovation opportunity: Create a dedicated crowdfunding platform for social causes, providing a space for individuals and organizations to raise funds for various charitable initiatives.
3. Standalone Affiliate Platforms - Disruptive innovation opportunity: Build standalone affiliate platforms that focus on specific niches, allowing for more targeted support and customization options for users in those industries.
Industry Implications
1. Crowdfunding - Disruptive innovation opportunity: Develop new features and tools within crowdfunding platforms to better support and promote nonprofit projects, enhancing donor engagement and impact.
2. Nonprofit Organizations - Disruptive innovation opportunity: Harness technology and data analytics to provide nonprofits with advanced fundraising strategies, automated donor management, and real-time impact tracking.
3. Charitable Initiatives - Disruptive innovation opportunity: Create innovative platforms and solutions specifically for social causes, connecting donors, volunteers, and organizations while streamlining the process of raising funds and generating awareness.
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