Nikon's 'I AM Generation Image' Appeals to the Instagram Age

By: Laura McQuarrie - Dec 4, 2014
References: iamgenerationimage & psfk
The I AM Generation Image campaign by Nikon celebrates photography as one of the most effective means of visual storytelling, especially in the age of Millennials and social media.

I AM Generation Image gives a voice to seven talented "people with something to say," who are not all professional photographers—instead, the diverse group includes comedians, entrepreneurs and philanthropists with a unique story to tell. In order to push what they share with the world to be the best it can be, Nikon gave these seven people a Nikon camera and asked them to lead the campaign on social media by sharing their images with the #IAMGenerationImage tag. Other avid Instagrammers and phonetographers are encouraged to tag their own images for a chance to participate in the campaign as well.