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GM Takes World's Feedback

GMnext Virtual Media Forum

 
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Bianca Bartz
Bianca Bartz
4,701 Trends
19.8 MM Views
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General Motors kicked off the New Year—and their 100th anniversary—with the GMnext global dialogue this morning, an interactive online event in which they asked media members their opinion on what should be next in the automotive industry. What does the world want to see in the future in terms of cars?

GM’s designers were available in the live chat to answer questions and listen to feedback and tips on topics such as green energy, sustainable personal transportation and the automotive industry in developing markets.

“We’re starting our second century at a time of fundamental change in the auto industry,” GM Chairman and CEO Rick Wagoner said of the global dialogue. “We’ll use GMnext to introduce some of our ideas for addressing critical issues concerning energy, the environment and globalization. In the process, we also hope to spark a broader, global discussion on these important topics.”

To initiate that dialogue, GMnext will spotlight GM's introduction of next-generation vehicles and technologies, including new applications of the E-Flex drive system and continued work on GM's line of Plug-In and Two-Mode hybrids. The medium for the dialogue will be a dedicated Web site, GMnext.com. The site is designed to encourage feedback and interaction among participants. In addition to GM news, positions and commentary, it will feature opinions and insights from the general public, from industry observers outside GM, and from the global media, both traditional and social. A series of GMnext-themed activities will be held, beginning in January, and capped by GMnext Days, a week-long global celebration in September of 2008 that will reflect on the company's first century and highlight plans and products that will begin to define its second century. Plans for GMnext Days will be announced in the near future. (gmnext)


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115 w 2 d 4 hr 50 min
Pub: Jan 3, 08

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autos business commercials eco interactive lifestyle marketing

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Reactions

FOUR WAYS TO REACT: vote, favorite, add more examples of GM Takes World's Feedback or comment about GMnext Virtual Media Forum.

rocketranger on Jan 6, 08  0 Trends   2,582 Comments
Gave GMnext about 20 Blogs alone for ideas. For all GM drivers, fleet users, etc Give Input to GM direct. Make Change here (unless Lutz wont hear from we consumers). Take down the Giant.
rocketranger on Jan 6, 08  0 Trends   2,582 Comments 0


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