The Genealogy of Innovation by Nike Moves Through the Decades

By: Jamie Danielle Munro - Published: May 30, 2014 • References: nike & designboom
The Genealogy of Innovation in London put Nike's kicks on display and examines the company's developments from the start in the 70s, to the present day. Moving through the collection, it's clear that Nike experimented with both the shape and look of all of its releases, ensuring that they did not become stuck on one design.

The exhibition is being held in London this month, under the 'NIKE Phenomenal House' as it's being called. Here, other objects are being displayed too such as music and soccer equipment, as well as the opportunity to customize a she just to your liking. It's not often one has the chance to build the perfect shoe conceived from their mind's eye, but Nike's is now making it happen.

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