â€œThe Pink and Blue Projectâ€ recently seen at the Jenkins Johnson Gallery in New York City, is a humorous collection of photographs which are according to Luxury Culture, â€œastute reflections on gender consumerism and aesthetics.â€
South Korean artist JeongMee Yoon was inspired by her 5 year old daughter, Seowoo, who like most little girls, loves pink: clothes, toys, bedding, school supplies, apparently everything. Yoon amassed Seowoo with her belongings and transformed her bedroom into a princesses pink palace. JeongMee subsequently photographed other children surrounded by their possessions, the outcome validating age-old stereotypes.
The question that remains is whether these are genuine inherent preferences of children, or the influence of marketing.
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