Seems the world hasn't infact gone mad...and the Gen Pets are just a spoof. A viral campaign instigated by an upandcoming sculptor, whose purpose for the project appears to be a mixture of commercial art, social commentary and job-seeking. Such is the power of viral that if you Google "Gen Pets" you now get over 3.5 million results. Not bad exposure.
Implications - Revelations such as this go a long way towards demonstrating just how lucrative viral attention can be if successfully generated. In today's modern world ideas spread faster than ever, and if a company manages to capture the imagination of their consumers there is no telling how widespread their influence can become.
Stats for Genpets Foolery
Trending: Older & Buzzing
Research: 10,117 clicks in 514 w
Interest: 4 minutes
Concept: Genpets Foolery
Related: 30 examples / 23 photos
Segment: Neutral, 12-35
Comparison Set: 11 similar articles, including: 40 dynamic outdoor billboards, classroom-friendly standing desks, and digital design peripherals.
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