Apprentice

Viral Campaign Creates Fake New Species

By: Jacqueline Biggs - Published:   Updated: May 19 2011 • References: thirdwayblog
Seems the world hasn't infact gone mad...and the Gen Pets are just a spoof. A viral campaign instigated by an upandcoming sculptor, whose purpose for the project appears to be a mixture of commercial art, social commentary and job-seeking. Such is the power of viral that if you Google "Gen Pets" you now get over 3.5 million results. Not bad exposure.

Implications - Revelations such as this go a long way towards demonstrating just how lucrative viral attention can be if successfully generated. In today's modern world ideas spread faster than ever, and if a company manages to capture the imagination of their consumers there is no telling how widespread their influence can become.

Stats for Genpets Foolery Trending: Older & Buzzing
Traction: 10,067 clicks in 430 w
Interest: 4 minutes
Concept: Genpets Foolery
Related: 61 examples / 47 photos
Segment: Neutral, 12-35
Comparison Set: 22 similar articles, including: transparent industrial headquarters, deceptive smartphone docks, and desk-bound workout machines.