Viral Campaign Creates Fake New Species

By: Jacqueline Biggs - Published: Jun 23, 2006   Updated: May 19 2011 • References: thirdwayblog
Seems the world hasn't infact gone mad...and the Gen Pets are just a spoof. A viral campaign instigated by an upandcoming sculptor, whose purpose for the project appears to be a mixture of commercial art, social commentary and job-seeking. Such is the power of viral that if you Google "Gen Pets" you now get over 3.5 million results. Not bad exposure.

Implications - Revelations such as this go a long way towards demonstrating just how lucrative viral attention can be if successfully generated. In today's modern world ideas spread faster than ever, and if a company manages to capture the imagination of their consumers there is no telling how widespread their influence can become. Stats for Genpets Foolery Trending: Older & Buzzing
Research: 10,117 clicks in 518 w
Interest: 4 minutes
Concept: Genpets Foolery
Related: 73 examples / 56 photos
Segment: Neutral, 12-35
Comparison Set: 27 similar articles, including: mortgage comparison apps, design blogger sofas, and brutalist naked motorbikes.