With its new ad 'Happier Than a Camel on Wednesday,' insurance company GEICO has found a humorous (and pun-filled) take on hump day. At the middle of the week, right between you and the weekend, Wednesday is often the hardest workday, earning the nickname "hump day." You know what else has humps? Camels.
The 'Happier Than a Camel on Wednesday' commercial features a run-of-the-mill office with an unusual employee -- a multi-humped camel. The hair character walks around the office asking various employees, "You know what day it is? Say it. Say it. You know." Eventually each employee breaks down and tells the pestering pun-lover that it's hump day. He responds with a frat boy-esque "What whaaaaaat!"
The GEICO ad finishes with two men claiming that with GEICO insurance customers will be happier than a camel on Wednesday; and as the commercial just demonstrated, that is extremely happy.
By combining humor and fun special effects, GEICO has created an ad that is both captivating and memorable.
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This New GEICO Ad Will Make You 'Happier Than a Camel on Wednesday'
Published: May 22, 2013 • References: adweek