The QWERTY Pocketbook
The pocketbook sells for $44 and the bi-fold is priced at $28.
Implications - In the last few years, the prevalence of laptops, smartphones, and tablets have connected consumers with technology in a revolutionary way. The amount of time consumers spend engaged in technology has increased exponentially since the 90s, as a result, there is a new consumer market for products that appeal to this set. By investing in products that are stylistic add-ons, protective covers, or practical additions that increase the effectiveness of the commodity.