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Nerdy Beauty Editorials

Vogue Italia Beauty's Latest Feature Spotlights Geek Girl Fashion

— March 15, 2016 — Fashion
This geek girl fashion story by Miles Aldridge is captured for the pages of Vogue Italia Beauty. Spotlighting a wardrobe of exaggerated argyle sweaters, cardigans and oversized glasses, this nerdy editorial is an homage to scholastic styles from the 60s and 70s.

When they aren't donning vintage eyewear, this photoshoot's model cast carries oversized history textbooks and poses with lab googles and colorful test tubes. Bringing a greek girl fashion theme to life, this Vogue Italia Beauty shoot boasts chromatic visuals by 2B Management's Miles Aldridge who is known for his retro visual aesthetic.

Amalie Schmidt, Jessica Burley, Mari Agory and others pose in fashions by stylist Cathy Kasterine and don hair and makeup looks by beauty experts Kerry Warn and Isamaya Ffrench.


Trend Themes
1. Geek Chic Fashion - There is an opportunity for clothing brands to design chic, yet quirky clothing that appeal to the geek chic fashion trend inspired by the editorial.
2. Retro Visual Aesthetics - Photographers can leverage the popularity of vintage-inspired visual aesthetics in their work in a way that adds a unique quality to their photoshoots.
3. Scholastic-themed Editorial Shoots - Fashion magazines can create more editorial shoots featuring scholastic themes, thereby creating a new subgenre of fashion photography and promoting intellectualism.
Industry Implications
1. Fashion - Clothing brands can create pieces that are inspired by geek chic fashion to appeal to consumers who want to embrace their unique interests.
2. Photography - Photographers can utilize retro visual aesthetics in their work to create photos that have a distinctive, vintage feel to them, and appeal to audiences who are nostalgic for past eras.
3. Publishing - Fashion magazines can create more editorial shoots with scholastic themes, thereby promoting intellectualism in the fashion industry and creating a new subgenre of fashion photography.
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