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Gebr Heinmann Teases Travelers With a Duty-Free 1959 Porsche

By: Michael Hines - Published:   Updated: Jul 25 2011 • References: gebr-heinemann.de & bornrich.org
Travel retailer Gebr. Heinemann has put a duty-free Porsche up for sale in the Hamburg airport. This 1959 Porsche is completely restored and sells for the whopping price of $201,604.

I've seen cosmetics, medicines and alcohol for sale in duty-free stores, but I have never seen anything quite like this. Gebr. Heinemann may not sell the Porsche, but at the very least they are attracting customers to other duty-free shops.

Implications - What I think is particularly interesting about Gebr Heinmann putting the 1959 Porsche in their duty-free shop is that it is a really effective marketing strategy. Whether you are a car enthusiast or not, you will be attracted to this 1959 Porsche.

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Concept: Gebr Heinemann
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Segment: Males, 18-55
Comparison Set: 15 similar articles, including: luxury car big rigs, all-natural liquid oxygen drops, and supercar sedans.