adidas Recruited Kate Moss to Re-Release Its Iconic Gazelle Sneakers

By: Katherine Pendrill - Jan 25, 2017
References: youtu.be & marieclaire
Building on the successful relaunch of its iconic Stan Smiths, adidas decided to bring back its equally iconic Gazelle sneakers for a new generation. To give the sneakers an extra boost, the brand recruited its original poster girl Kate Moss to resume her role as the star of the campaign.

For the new Gazelle sneakers campaign, adidas teamed up with Moss and the Instagram-famous collage artist Doug Abraham -- also known as 'bessnyc4.' Abraham then went about splicing pieces from the original 1993 ads with newer images to put a contemporary spin on the vintage campaign. The result is a remixed ad that is both nostalgia-inducing and modern at the same time.

With 90s products remaining extremely popular among millennial consumers, the ad demonstrates how brands can use nostalgia to relaunch their once-iconic designs.