Gauss LED Packaging Concept Helps the Brand's Technology Stand Out

By: Vittoria Natarelli - Published:   Updated: Jul 27 2011 • References: ideasthatrock.wordpress & lovelypackage
The Gauss LED Packaging Concept was designed by Fastway. Fastway wants to put Gauss on the map because the lighting company has begun to produce LED bulbs and lighting based on future technologies. This exciting technology needs exciting packaging and Fastway has created some standout pieces.

The boxes are divided into cold, warm and neutral color temperatures. The designer also acknowledged details like the number of diodes which are visualized too.

Implications - One of the most important parts of selling a brand is its packaging. By featuring packaging that is avant-garde yet still true to the product, the company shows a willingness to eschew the traditional conventions of product design in favor of something unique. This engenders goodwill from consumers seeking products from a company that places innovation over the 'safe' choice.

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