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Gary Salter is a British advertising photographer who makes his own rules when it comes to style and concept.

These particular Gary Salter pictures caught my eye because of his subjects. Instead of Abercrombie eye-candy, Salter does portraits of nerds who look like they could use a little more than just brains to get through high school. The backdrop of chalkboard filled with uncomprehending mathematics, the Urkel-like clothes, and the awesomely retro 80s glasses really bring his characters to life. With his use of colors and enlarged faces, Gary Salter has you paying attention to these unsung heroes who deserve more than just a wedgie.