The Latest Garland Coo Collection Sabotoges Stereotypes of The Black Forest

By: Tiana Reid - Published: Jun 11, 2010   Updated: Jun 14 2011 • References: garlandcoo & dazeddigital
Jasmin Isabel Eckerle and Marcel Singer of the German fashion design team that make up Garland Coo have created a collection that aims to subvert the stereotypes surrounding the Black Forest in Germany.

The duo also took photos and styled this Dazed & Confused feature. Using ghostly makeup, monochromatic costumes and wild hair, the latest avant-garde collection by Garland Coo strikes a chord with the paranormal.

Implications - Dark, mysterious elements can be an interesting addition to ad campaigns, photo shoots and product packaging. There is a common societal fixation with darker imagery and harder-edged features, and with such, businesses should be able to appeal to this consumer demand for simulated danger. Stats for Ghostly Get-Ups Trending: Older & Average
Research: 11,925 clicks in 310 w
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Concept: Garland Coo
Related: 88 examples / 68 photos
Segment: Neutral, 18-35
Comparison Set: 32 similar articles, including: brooding gothic shoots, ghost voodoo couture, and haunting 20s photoshoots.