Garden of Eatin' Underwent a Massive Redesign

By: Vasiliki Marapas - Oct 10, 2014
References: smithdesign & packagingoftheworld
Smith Design was tasked with redesigning the packaging for Garden of Eatin', a leading organic tortilla chip brand.

The brand wanted to stand out amongst its competitors in the growing organic snack market. It was imperative that the packaging visually resonate with shoppers who prioritize health and nutrition. To communicate the brand's organic message, Smith Design incorporated visuals such as corn and burlap onto the packaging.

Smith Design also tweaked the brand's identity, the most notable intervention being the replacement of the tilted, child-like logo. The new logo authenticates the brand's position as a trusted, natural brand with an honorable heritage. The redesign is reflective of the brand's core values, and earned a double-digit growth.