Jonathan Schäper from Germany creates this interactive advertising idea, where garbage cans are made to wear the uniforms of the working class. Garbage cans exist to serve our world and are for our own benefit. With this in mind, the artist gives the trash cans a makeover and dresses them in customer service attire.
The outfits that these cans sport include a server's uniform, the uniform of a maid and that of a concierge. By dressing up the garbage cans, it encourages people to see that the cans are there to do an important job. The attire highlights their presence to the public, so that littering is no longer an excuse.
The creative ad campaign makes throwing out your trash a little more entertaining where you become the customer in the transaction. It is definitely a unique approach in making the world a cleaner place.
Stats for Working-Class Trash Cans
Trending: Older & Warm
Research: 4,270 clicks in 136 w
Interest: 1.5 minutes
Concept: Garbage Cans
Related: 70 examples / 54 photos
Segment: Neutral, 18-55
Comparison Set: 26 similar articles, including: bag-hiding trash cans, repurposed dumpster houses, and technological trash cans.
Working-Class Trash Cans
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