Superstar

The New Gap T-Shirts are Not Typical of the Brand

By: Emilie Picillo - Published: Dec 4, 2013 • References: visionaireworld and refinery29
What we typically expect from Gap t-shirts are basic garments with muted or pleasant colors. However, when paired with art magazine 'Visionaire,' we enter a totally different ball game. Gap's musically charged tees are polar opposites of what we expect from the cable-knit brand, featuring a collection that has a "Kanye West-meets-Givenchy" vibe.

This is the second collaboration in 11 years, and the team creates an exclusive line of graphic tees titled 'Miami 5.' Only 300 designs are available and the shirts will only be sold through exclusive suppliers. The series includes designs of Yoko Ono, Inez & Vinoodh, Craig McDean, Solve Sundsbo, and Maurizio Cattelan and Pierpaolo Ferrari.

The results are completely different from this typically conservative brand; the t-shirts are featured in black and white and even feature images that are borderline religious.