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GAP PRODUCT (RED) For Holiday Season 2006

By: Jeremy Gutsche - Published: Aug 17, 2006 • References: gap and coolhunting
In January, we introduced you to the very first PRODUCT RED initiatives, including the Product RED American Express. Now, the GAP has announced it will create a PRODUCT RED line just in time for the 2006 holiday season. Expect this to take off.

PRODUCT RED is a glogal initiative to fight AIDS, TB and Malaria. The aim is for companies to create COOL brand-defining red products and share half the profits with the Global Fund. The project has massive support from celebrities and major corporations.

"To date, the Global Fund has committed US$5.2 billion to more than 363 programs in 131 countries." - Joinred.com