GAP PRODUCT (RED) for Holiday Season 2006 Edit

In January, we introduced you to the very first PRODUCT RED initiatives, including the Product RED American Express.  Now, the GAP has announced it will create a PRODUCT RED line just in time for the 2006 holiday season.  Expect this to take off.

PRODUCT RED is a glogal initiative to fight AIDS, TB and Malaria.  The aim is for companies to create COOL brand-defining red products and share half the profits with the Global Fund.  The project has massive support from celebrities and major corporations. 

“The Global Fund to Fight AIDS, Tuberculosis and Malaria was established in 2002, with the support of the world’s leaders and UN Secretary General Kofi Annan, to dramatically increase resources to fight three of the world’s most devastating diseases, and to direct those resources to areas of greatest need by supporting locally-driven strategies. To date, the Global Fund has committed US$5.2 billion to more than 363 programs in 131 countries.” - Joinred.com