Sony PSP Ad Portrays Games as a Dose of Fun
Implications - In an often chaotic culture, a heavy focus is placed on time management and product utility. With demanding lives, many consumers can relate to seeking out products that offer an escape from the burdens of sporadic everyday tasks. Products or services that account for portability, time management and convenience are becoming increasingly favorable. The mantra that bigger is better has proven to fall short within a progressively digital age.