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Direction-Shifting Smartphones

The Samsung Galaxy S6 Strays Away from the Brand's Usual Formula

— February 7, 2015 — Tech
The Samsung Galaxy S6 is an exciting development that shows how the Korean company is switching gears after a long history of producing virtually the same device in different forms. Understanding the need for change, the Samsung Galaxy S6 smartphone embraces a unibody metal case and a curved screen, which The Verge claims "will bring change to the entire mobile industry." Of course, this bold statement owes a lot to other developments.

The Samsung Galaxy S6 will not be powered by Snapdragon. This decision, reports The Verge, "will have a huge impact on Qualcomm, which relies on Samsung’s immense order of processors every year to keep a healthy bottom line." Although these changes won't solidify the Galaxy S6 as a winner just yet, they move in the right direction.
Trend Themes
1. Shifted Smartphone Design - The Samsung Galaxy S6's departure from its usual formula opens up opportunities for other smartphone manufacturers to explore new design elements.
2. Unibody Metal Cases - The adoption of unibody metal cases in the Samsung Galaxy S6 creates opportunities for metal case manufacturers to cater to the growing demand from smartphone users.
3. Curved Screen Technology - The inclusion of a curved screen in the Samsung Galaxy S6 presents a disruptive innovation opportunity for screen manufacturers to develop and market curved display technologies.
Industry Implications
1. Smartphone Manufacturing - The shift in smartphone design by Samsung with the Galaxy S6 creates new avenues for manufacturers to differentiate their products and capture market share.
2. Processors Manufacturing - The decision of Samsung to not use Snapdragon processors in the Galaxy S6 opens up opportunities for other processor manufacturers to secure major orders from smartphone companies.
3. Metal Case Manufacturing - The adoption of unibody metal cases in the Samsung Galaxy S6 creates a demand for metal case manufacturers to produce high-quality cases that cater to the sleek and premium design.
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