The Mars Galaxy Rice Cakes Target Snack-Eaters In the British Market

By: Rahul Kalvapalle - Aug 18, 2016
References: conveniencestore & foodbev
The rice cake may be a humble dish associated with many Asian cuisines but it's also fast becoming a popular snack, which is precisely why Mars Chocolate Drinks and Treats has gone ahead and launched a brand new range of Galaxy rice cakes in the British market.

Each of these Galaxy rice cakes offers a deliciously light yet indulgent crispy chocolate snack. It's compact and small enough to be carried around to school, work or onto the plane. What's more, these rice cakes are also healthy, with each 15-gram unit coming with 72 calories and no gluten or wheat, making it safe to be consumed by people with celiac disease.

The Galaxy rice cakes are a great example of a snack brand diversifying its offerings to keep up with changing flavor expectations.