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The Galapagai Festival 2013 Campaign Encourages a Sensory Experience

By: Meghan Young - Published: • References: grad-studio & ibelieveinadv
The Galapagai Festival 2013 ad campaign appears to focus entirely on different body parts from breasts and butts to ears and even brains, but really it addresses attitudes and senses more than anything else. For instance, when it comes to the boobs, it reads, "Break through the shell." And for the ears it encourages people to "give up the earphones."

Showcasing the ultimate fun time, the Galapagai Festival 2013 ad campaign was conceived and executed by GRAD studio, an ad agency based in Vilnius, Lithuania. It was creative directed by Regis Pranaitis and Tomas Gruzdys with photography by Fotelier. Although the images are slightly disturbing, the Galapagai Festival 2013 ad campaign really captures the idea of letting loose and having a good time. Even the brain will feel the benefits of the music event. Stats for Body Part Partier Ads Trending: Older & Mild
Traction: 840 clicks in 70 w
Interest: 1.2 minutes
Concept: Galapagai Festival 2013
Related: 60 examples / 46 photos
Segment: Neutral, 18-35
Comparison Set: 22 similar articles, including: politics-inspired bra ads, bodybuilding animal ads, and ridiculously banned plaything ads.