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Gaia Branding by Carla Torres Has an Earth-Friendly Aesthetic

By: Marissa Brassfield - Published: • References: behance.net and behance.net
This Gaia branding design by Carla Torres places Earth-friendly principles at the forefront of the seed company's retail offerings for gardeners.

The Gaia seeds are housed within a recyclable tube to visually differentiate them from the scores of seed packets in gardening aisles; aesthetically pleasing, color-coordinated typography at the top of each tube denotes the cultivar it contains. Seed combination packs are staged in transparent buckets, reflecting plants' ability to virtually paint a landscape with vibrant blooms.

The Gaia branding identity isn't just for the company's seeds, however; Torres has also created packaging for Gaia fertilizer, gardening gloves, clippers and other garden tools. The collection is sure to stand out on store shelves and reinforce Gaia's environmentally friendly company ethos.