Around World Cup time, there's a lot of passion that comes out for specific countries and as these Gaelic Players Association ads remind, not all of the emotions surrounding sports are positive and sometimes hate is directed as specific individuals.
The Gaelic Players Association's chairperson Donal Óg Cusack of the GAA that encourages players to be vocal about whatever kinds of issues they are faced with to help lessen the burden of some, so that they can get back to what really matters—just playing the sport. With the 'We Wear More' campaign, the GPA is hoping that players will reach out for counselling if needed.
The ads show players tattooed with words like "family," "pressure," "grief" and "pride," showing that there's always more that a player wears other than the colors to represent a specific country's team.
Stats for Passionate Sports Tattoo Ads
Trending: Older & Average
Research: 1,304 clicks in 96 w
Interest: 1.4 minutes
Concept: Gaelic Players Association
Related: 43 examples / 33 photos
Segment: Males, 12-35
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