The wall is on the side of a building and features tables, a cabinet, a bed, a sofa and even a hammock. The classic Brazilian essence is captured in the bright colors that the wall is painted in, which stands out from the rest of the dull building.
Implications - Consumers are much more willing to invest their time and money in products that stand out amongst the rest and offer a fresh experience. While businesses often work earnestly to provide consumers with never-before-seen items, these efforts end up being futile. Businesses will benefit tremendously by using the resources they already have and combining them in unique and unusual ways. In doing so, they will attract a large clientele.