Ideas
Explore the world's #1 largest database of ideas and innovations, with 461,934 inspiring examples.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,992 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,992 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 461,934 cutting edge ideas.

Wonderfully Wavy Buildings

This Futuristic Building Design Comes from Zaha Hadid Architect

— January 24, 2013 — Art & Design
This futuristic building design is a complex of apartments, offices and leisure facilities proposed for an abandoned site in Belgrade, Serbia. The lot is only 500 meters from the city’s center, but is currently abandoned and unused. The design covers an area of 94,000 square meters and is called Beko Masterplan.

The Beko Masterplan will feature a five-star hotel, a congress center, galleries and stores. There will also be an underground parking lot. The main attraction of this futuristic building is the aesthetic design itself. It’s the kind of design that makes you stand back and say “we’ve officially reached ‘the future.’”

“The masterplan follows the region’s strong Modernist traditions and has applied new concepts and methods that examine and organize the programs of the site; defining a composition of buildings with the elegance of coherence that addresses the complexity of twenty-first century living patterns,” said Zaha Hadid.
Trend Themes
1. Futuristic Building Design - The innovative design of the Beko Masterplan showcases the potential for futuristic architectural concepts and styles.
2. Mixed-use Developments - The integration of apartments, offices, leisure facilities, and amenities in the Beko Masterplan highlights the growing trend of creating versatile spaces for work, living, and recreation.
3. Urban Revitalization - The transformation of an abandoned site in Belgrade into the Beko Masterplan demonstrates the opportunities for revitalizing urban areas and maximizing underutilized spaces.
Industry Implications
1. Architecture and Design - The innovative building design showcased in the Beko Masterplan creates new opportunities for architects and designers to push the boundaries of modern architecture.
2. Hospitality and Tourism - The inclusion of a five-star hotel and leisure facilities in the Beko Masterplan presents opportunities for the hospitality industry to cater to the increasing demand for unique and futuristic accommodations.
3. Real Estate Development - The development of mixed-use projects like the Beko Masterplan provides real estate developers with an avenue to create innovative, multifunctional spaces that meet the evolving needs of urban dwellers.
6.3
Score
Popularity
Activity
Freshness