The North Face Debuts a Progressive Fabric Entitled FUTURELIGHT
References: thenorthface & highsnobiety
The North Face unveils the new 'FUTURELIGHT' technology, contributing to the ongoing progression of advanced apparel in the fashion industry. FUTURELIGHT is a breathable technical fabric material that boasts waterproof sensibilities as well. It is constructed using a 'nanospinning' method, which infuses air into the very membrane of each thread by creating holes measured at a nano-sizing. These technical holes enable the movement of air through the fabric and initiate an efficient ventilation system without interrupting its water resistance.
Comfort is also an important factor taken into consideration during the craftsmanship of FUTURELIGHT as well, breaching the traditional loud and uncomfortable waterproof materials that are currently on the market. This technical fabric raises the bar in terms of sustainability, as it is created using three different layers of recycled materials through a production that decreases chemical usage in a solar-powered factory.
Comfort is also an important factor taken into consideration during the craftsmanship of FUTURELIGHT as well, breaching the traditional loud and uncomfortable waterproof materials that are currently on the market. This technical fabric raises the bar in terms of sustainability, as it is created using three different layers of recycled materials through a production that decreases chemical usage in a solar-powered factory.
Trend Themes
1. Advanced Breathable Fabric - The trend of breathable technical fabrics that are waterproof and comfortable is disrupting the fashion industry.
2. Nanospinning Fabric Production - The nanospinning method used in the production of technical fabrics creates opportunities for disruptive innovation in the textile industry.
3. Sustainable Athletic Wear - The trend towards using recycled materials and decreasing chemical usage in production is an opportunity for disruption in the athletic wear industry.
Industry Implications
1. Fashion Industry - The North Face's FUTURELIGHT fabric technology is disrupting the fashion industry by creating advanced breathable and sustainable fabrics.
2. Textile Industry - The nanospinning production method used in the creation of technical fabrics is creating opportunities for disruptive innovation in the textile industry.
3. Athletic Wear Industry - The trend towards sustainable materials and production processes in athletic wear is a major opportunity for disruption in this industry.
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