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Each of the images in the Future Shorts campaign immediately bring to mind a popular story. For instance, the illustration of the cruise liner and the iceberg is clearly referring to the tragic tale of the Titanic while the glowing lightsaber brings to mind just Jedis and sci-fi plots. All of these iconic stories started somewhere and the Future Shorts campaign suggests that at the next big one could be shown at the International Short Film Festival.

The Future Shorts campaign was conceived and executed by Piko, an ad agency based in Chisinau, Moldova. It was art directed by Eugen Catruc and Constantin Sarcov, the latter of whom also wrote the copy and did the illustrations.