Superstar

Beth Fox-Fuller Developed a Funny Food Packaging Concept for ASDA

By: Laura McQuarrie - Published: Jun 4, 2014 • References: behance.net and designtaxi
Beth Fox-Fuller is a London-based design design student who decided to come up with her own take on packaging for British supermarket chain ASDA's line of food products and the result is some seriously funny food packaging.

The concept packaging has been dubbed 'Count on Me' and each product's label makes some sort of funny quip about the item it contains. For example, a bottle of honey remarks that it's "the bee's knees" and a package of mackerel fish states that it's "a great catch." Reading these funny food labels is almost like engaging the products directly in conversation, asking them why they should get the chance to jump into your shopping cart and go home with you.