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Tie-Dye Menswear

The Flo de Richefort Spring/Summer 2012 Collection is Funky and Fresh

— June 28, 2011 — Fashion
The Flo de Richefort Spring/Summer 2012 collection is funky, colorful and happy. Flo de Richefort shows us that men have evolved fashion-wise. It's time for men to shine bright and not be scared of being the center of attention.

Over the past few years, menswear has become a sad story filled with grey, browns and blacks. It almost seemed like men were not aloud to have fun dressing, but these days are over. After brutal wars and economic crises, it's time to celebrate life again and embrace the beautiful colors that nature has given us. The Flo de Richefort Spring/Summer 2012 collection proves that there's no reason to hide.

With Flo de Richefort, men show their positive attitudes through color, prints and easy-going cuts presenting a happy, light, funky, fresh and joyful way of living.
Trend Themes
1. Colorful Menswear - Fashion brands can tap into the trend by offering vibrant and playful men's clothing pieces for those looking to make a fashion statement.
2. Printed Menswear - Retailers can create a range of products containing unique and intricate prints to serve the increasing demand for printed menswear.
3. Genderless Fashion - Designers may consider offering genderless or unisex collections to give customers freedom and flexibility in choosing their style preferences.
Industry Implications
1. Fashion - The fashion industry can benefit from the growing acceptance and popularity of colorful and printed menswear.
2. Retail - Retailers can capitalize on the growing trend of non-traditional menswear by introducing bright neon statement pieces or custom prints.
3. Marketing and Advertising - Marketing and advertising firms may consider leveraging colorful and vibrant menswear collections to tap into the emotional side of consumers and foster positive brand associations.
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