Fundacion Telefonica Shows How Noise Can Overpower New Ideas

By: Laura McQuarrie - Published: May 29, 2014 • References: & adsoftheworld
When you're surrounded by noise and constant distractions, it can be difficult to think clearly, as demonstrated by these Fundacion Telefonica ads.

Fundacion Telefonica works with Information and Communication Technologies as it comes to educational, social and cultural development and focuses on forward-thinking for the years to come.

Although actual sound isn't something that is typically integrated into print ads, it can be simulated quite well visually. This is done quite well in these ads, where profound quotes from influential people like Thomas Edison and Sir Anexander Fleming are overlaid with bold, buzzing, colorful text that makes the messages underneath extremely hard to read. If the quotes weren't from such well-known people, you might not even be able to read them at all, which is precisely the point. Stats for Distracting Noisy Text Ads Trending: Older & Chilly
Research: 374 clicks in 103 w
Interest: 0.8 minutes
Concept: "Fundacion Telefonica"
Related: 64 examples / 49 photos
Segment: Neutral, 18-35
Comparison Set: 23 similar articles, including: toothy hipster advertisements, powerful animal hybrid ads, and framed snapshot billboards.