The Fundacao Hemocentro de Brasilia Campaign is Relatable

By: Meghan Young - Jun 15, 2012
References: grey & ibelieveinadv
The Fundacao Hemocentro de Brasilia ad campaign likens donated blood to an item of clothing in order to illustrate the tag line, "It suits us all." A universally flattering look, people will feel as good donating or receiving blood as they would wearing one of these quality sweaters. Although the comparison may seem trivial to some considering the importance of such a life-saving subject, it cleverly makes the issue much more relatable.

Created by Grey141, an ad agency based in Sao Paulo, Brazil, the Fundacao Hemocentro de Brasilia ad campaign specifically revolves around classic blood bags holding red sweaters rather than blood. Impressively art directed, creative directed and copy written by Celso Alfieri, the images were shot by photographer Mauricio Nahas.