Personal art and photography projects can always lead to bigger and better things, which the Fundacao Abrinq Save the Children ad campaign can attest to. It features the work of photographer Ulric Collette, who is known for his 'Portraits Genetiques' series, which centers around mashed split-face portraits of family members. He applies this idea to the campaign, but this time it focuses on past and present selves.
The Fundacao Abrinq Save the Children ad campaign was conceived and executed by Lew’Lara\TBWA, an ad agency based in Sao Paolo, Brazil. It shows that "violence lasts forever," as stated in its tag line. Clever, powerful and creative, the campaign illustrates this message by displaying the same sadness in the eyes of an abused children in the eyes of their future selves.
Stats for Split-Face Ads
Trending: Older & Average
Research: 2,908 clicks in 209 w
Interest: 2.4 minutes
Concept: Fundacao Abrinq Save The Children
Related: 35 examples / 27 photos
Segment: Neutral, 4-55
Comparison Set: 13 similar articles, including: iconic pet character ads, hilarious miscommunication ads, and anti-insect killing ads.
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