HandyBands

By: Alex Covert - Published: Jul 25, 2007   Updated: May 16 2011 • References: puremodern
When these guys aren't keeping newspapers from unraveling, they are busy looking like rubber duckies or jubilous jumping people. Sold for about $6, these brightly colored items bring a little more joy to your junk drawer than their tan and pink cousins. Note: I still don't know what the circle on circle ones are supposed to be. Aerial view of ducks?

Implications - The popularity of this trend reflects how consumers are inundated with product choices and are looking to wear (and buy) anything and everything that their peers are consuming. The implication here is that marketers can switch it up and not simply appeal to how a product can differentiate an individual, but also, how a product can help an individual to be accepted by the masses.